Say, Purity Ring already has a new jam out? No fucking way – It’s brilliantly catchy and full of electro-pop goodness – Wait, that isn’t Purity Ring? Well, obviously someone’s giving them a run for their money… and they’re called CHVRCHES.
Hailing from the UK, CHVRCHES is one of those, what they call, a “modern music fairytale.” One in which a young, fresh, relatively unknown and semi-awkward band releases just one song, it catches on like wildfire and blasts a furry of blogging mayhem that thrusts them into the limelight of eager electro-pop addicts itching for the next dancey jam that can be played on repeat. The trio now dons two songs: Lies and The Mother We Share, plus a video from their debut gig at a Glasgow art school in July.
The Mother We Share is CHVRCHES’ latest release and it shot to the top of the blogging charts within just a matter of days. Granted, the sound is a little more on the bubble-gum electro pop spectrum compared to our beloved Purity Ring, but with synthy electro-beats and that “baby voice” aesthetic that gives bands like Purity Ring and AlunaGeorge a distinctive sound/appeal, the band is holding its own.
There’s an article about CHVRCHES’ ‘coming together’ and thoughts on “making it big” on The Skinny. The talk may be a bit premature at the mo, but if they continue to produce catchy electro-pop jams, they may just face that reality… especially since it’s been announced that they’ll now be touring with and opening for Passion Pit. Give ’em a stalk on Facebook, Twitter, and/or Tumblr and stay tuned.
CHVRCHES – The Mother We Share
CHVRCHES – Lies